泛珠江三角洲地区酒店业发展的问题与对策

Problems and measures for hotel business in Pan-Pearl-River Delta region

从职业化管理、集团化发展、客房结构、非酒店业进入、社会餐饮的替代威胁等方面分析了泛珠江三角洲地区酒店业存在的问题,从经营和管理两方面提出了若干对策,使区内酒店业进一步提升经营力和竞争力,实现集团化、国际化经营管理的目标.

Hotel business in Pan-Pearl-River Delta region is confronted with both opportunities and challenges. From the aspects of professional management, group development, structure of the hotel rooms, outsiders＇ involvement and the threats of independent restaurants, the existing problems for the hotel business in this region are analysed. Based on the analysis, numerous measures are put forward in the light of operation and management. Hotels are suggested to promote the operation power and competitiveness, thus realizing the goal of group management and internationalization.