中小企业的品牌发展策略刍议

On small and medium enterprise's brand development

我国企业应当迈入“优质优价”的品牌发展之路,而在这一发展过程中,中小企业由于自身存在规模、资金、技术的弱势,在品牌发展的道路上受到各种竞争压力的影响制约,本文以问题为导向,从应对竞争压力的角度,分析了影响企业品牌发展的竞争压力,并就中小企业品牌发展的策略提出个人的建议。

Chinese enterprise must adopt the brand development way with ＂the high quality and favorable price＂, but in this developing process, the small and medium -sized enterprise as a result of own existence scale, the fund, the technical weak trend, receives influence and restriction front kinds of competition pressure. This article take the question as the guidance, from the competition pressure angle, analyze the influence of enterprise brand development competition pressure, and put forward individual proposal on the small and medium-sized enterprise brand development strategy.