摘要
色彩营销是当今世界最流行的营销法则之一。文章首先分析了色彩营销的作用,然后指出了色彩营销的误区,最后提出了色彩营销的策略。
Color marketing is one of the most popular marketing methods in the world. The study starts with the analysis of the functions of the color. Then it points out the misunderstanding of the color marketing. Finally it proposes the strategy for color marketing,
出处
《特区经济》
北大核心
2006年第9期375-376,共2页
Special Zone Economy
关键词
色彩营销
竞争力
误区
策略
color marketing
competitiveness
misunderstanding
strategy