宁夏城市居民体育生活现状与体育消费特征的研究

Research on the Present Athletics Life and Consumption Characteristic of Residents in Ningxia

对宁夏城市居民体育生活现状与体育消费特征进行了调查研究.结果显示,宁夏城市居民参与体育生活的主体意识不断增强,活动内容呈多样化的发展趋势,个人锻炼和与家人一起锻炼是体育活动的主要形式.宁夏城市居民体育消费水平不高,消费结构以实物型消费为主,但体育消费市场的前景很乐观.研究对宁夏城市居民健身工程的实施提出了相关对策.

The present athletics and the consumption characteristic of residents in Ningxia are analyzed. The result indicats that the corpus consciousness of the resident＇s participation of athletics life is continuously strengthening. The movable contents are being developed into diversity. The main kinds of the athletics life are personaly exercise and doing exercise with family. The athletics consume structure of residents is mainly in real substance type consumption . Although the consuming level is still in lower level, the investment of consumtion is being enlarged. The prospective of athletics market is optimistic. The related suggestions about implement of the project that all people exercised is given in the paper.