我国钢铁企业绿色营销的创新思考

On the Iron and Steel Enterprises’ Green Marketing Innovation

随着全球资源短缺及环境恶化的日趋加剧,我国钢铁企业的生存环境日趋严峻。建立以循环经济理论为依托的绿色营销模式是我国钢铁企业应对市场挑战的必然途径,但目前我国钢铁企业的绿色环保意识较淡薄,缺乏绿色营销理念及理论体系的支持,远远落后于西方发达国家的同行,大大制约了其在国际市场上的竞争力。

Short and the environment worsens along with the resources intensifies day by day, the domestic iron and steel enterprise faces international domestic survival environment day by day stern, establishes take circulates the economic theory as the green marketing pattern which depends on is the domestic iron and steel enterprise should to the market challenge essential way, but at present domestic iron and steel enterprise＇s green environmental protection consciousness is extremely limited, the green marketing aspect falls behind by far the western developed country colleague. Lacks the green marketing the idea support and the theory system, this has restricted the enterprise greatly in the international market competitive ability.