市场营销教学中如何讲授产品的包装设计

Teaching of the Packing Design in the Marketing Course

在市场营销课程教学中,我们始终注重专业市场和理论的发展,本文以“包装的设计”为例,来阐述如何把包装设计的最新发展融入课堂教学。过去简单粗陋的包装严重影响了商品的内在品质,近年来,许多因素促使包装成为一项重要的营销工具。本文从讲解包装设计的要求和如何充分发挥包装的促销功能出发,介绍了产品包装设计应遵循的原则,并列举了几种当前企业经常使用的包装策略。

In the past, the simple and shabby packing of commodity resulted in a blight to the actual quality of commodity. In recent years, sales packing has become an important tool of marketing because of diversified factors. With the discussion of the requirements of packing design and how to utilize the promotion function of packing, this article introduces the principle of packing design and presents several packing methods applied frequently by some businesses.