基于产业集群导向的中小企业竞争战略

Industrial Cluster-Oriented Competitive Strategy of SMEs

面对日趋激烈的国内外市场竞争,中小企业应选定并积极融入到某一集群之中,汲取企业集群的优势,最大限度地提高自身核心竞争力。第一,充分利用集群条件,重新构建企业管理与技术创新机制。第二,重视培育合作竞争意识,建立竞争与合作之间的平衡,力争避免零和博弈。第三,明确在集群中的角色,准确定位。第四,重新调整自身的文化结构,真正适应集群的文化特点。第五,调整人力资源管理策略,积极创建学习型组织,大力提倡内部创业,努力优化人才聚集环境,加强人才梯队建设,建立人才流动机制,加大人力资本投入力度。第六,积极实施品牌战略,打造企业的诚信形象,增强企业的融资能力,不断扩大企业规模。

The author points out that, faced with the increasingly fierce competition in the international and domestic market, SMEs should choose and positively involve into one of the clusters, make use of the cluster＇s advantage, and improve their own core competitiveness. The SMEs should, first, fully take advantage of conditions provided by clusters and reconstruct the mechanism of management and technology innovation; second, pay more attention to the cultivation of cooperative and competitive conscious, keep balance between competition and cooperation, and try to avoid zero-sum game; third, clarify tire role they play in the cluster; fourth, readjust their own cultural construction to adapt to the cluster＇s cultural characteristics; fifth, adjust human resources management strategy; and sixth, implement brand strategies and continuously enlarge their scale.