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顾客终身价值演变的影响因素分析 被引量:2

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摘要 预测顾客的价值是选择顾客和分配营销资源的重要前提。本文在对国内外关于顾客价值演变的相关文献进行回顾和梳理的基础上,从顾客流失的原因、顾客关系水平和顾客忠诚战略的成本效益等三个方面探讨了影响忠诚顾客价值演变的重要因素,并指出了未来的研究方向。
作者 雷大章
出处 《江苏商论》 北大核心 2006年第9期34-35,共2页 Jiangsu Commercial Forum
基金 "四川省教育厅社科基金资助项目(SA04-106)"
  • 相关文献

参考文献5

  • 1陈明亮.客户重复购买意向决定因素的实证研究[J].科研管理,2003,24(1):110-115. 被引量:47
  • 2V ikas Mittal and Wagner A. Kamakura. Satisfaction,Repurchase Intent, and Repurchase Behavior. Investigatingthe Moderating Effect of Customer Characteristics [J]. Journal of Marketing Research, 2001 ,(38).
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  • 4胡左浩,郑兆红.顾客生涯价值概念及其对CRM的启示[J].外国经济与管理,2001,23(4):43-48. 被引量:40
  • 5Katherine N. Lemon, Tiffany Barnett White, & Russell S.Winer Dynamic Customer Relationship Management:Incorporating Future Considerations into the Service Retention Deeision [J]. Journal of Marketing,2002,(66).

二级参考文献7

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