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基于顾客价值的企业营销流程设计 被引量:1

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摘要 在现代买方市场的条件下,顾客的比较和选择的权利越来越大,而顾客选择的结果又直接关系到企业的生死存亡,由此顾客成为了企业的核心。本文在对现在顾客价值进行分析的基础上,归纳出顾客价值的特征,进而对能够满足和留住顾客的顾客价值营销流程进行了设计并提出了几点借鉴建议。
出处 《江苏商论》 北大核心 2006年第9期109-111,共3页 Jiangsu Commercial Forum
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