需求弹性系数在价格决策中的应用

On the Application of Demand Elasticity Coefficient in Price Decision-making

需求弹性反映了商品需求量与价格间的关系,也反映了价格变动对销售收入及利润的影响,利用需求弹性系数可以测算以销售收入或总利润增加为目标的调价方向、调价幅度及范围,测算实现收入或利润最大化时的最佳调价点,为价格决策提供一种简便实用的定量分析方法。

Demand elasticity reveals the relationship between demand and price. It also reveals the influence on sales revenue and profit by the change of price. The price adjustment direction and range that make the increase of the sales revenue or gross profit as the aim can be estimated with the help of demand elasticity coefficient. By this way, the best point of price adjustment can also be estimated and this can provide a simple, practical quantitative analysis method For price decision - making.