在华跨国公司价值链本土化策略研究

Research on Localization Strategy of Value Chain of Multinational Corporation in China

构成跨国公司价值链的三个主要环节是研发、制造和营销。20世纪90年代以来,跨国公司在先期进行加工制造环节向中国转移(本土化)后,开始逐步完善在华研发—制造—营销一体化的完整价值链布局。基于在华跨国公司研发和营销本土化对中国经济发展的影响,应采取积极有效措施趋利避害,规范与引导跨国公司的本土化经营行为,保障中国经济的健康发展。

Three key links of constituting the multinational corporation value chain are the research and development, the manufacture and the marketing. Since the 1990s, the multinational corporation started gradually to consummate integration complete value chain layout of the research and development - the manufacture - marketing after the processing manufacture link in ahead of time. Based on the strategy characteristic of the research, the development and the marketing localization multinational corporation in Chinese, to analysis the influence of localization to the Chinese economy development, we can take the positive effective action, seek victory and minimizes losses, standardize and guide multinational corporation＇s localization managing the behavior, safeguard the health economic development in our country.