我国中小企业网络营销思考

The Small Business Enterprise Network Marketing Considers in our Country

在科学技术发展日新月异的今天,网络经济成为世界经济的新亮点。世界经济正以势不可挡的趋势朝着全球市场一体化,企业生存数字化,商业竞争国际化的方向发展。互联网络的普及推动了电子商务、网络经济的飞速前进,网络营销也因此成为企业角逐市场的必备手段和企业营销的新趋势。中小企业在我国的社会经济中占有重要的地位,但在某些方面又是弱势群体,尤其需要关注。本文根据网络营销学原理,结合我国中小企业的现状,探讨我国中小企业开展网络营销面临的几个问题。

In science technique development today change with each passing day, the network economy becomes the word ecenomy of new a little bit bright. The world economy just with the trend that can＇t block certainly toward wear the global market integral whole to turn, the business enterprise existence numeral turn, the business competes the direction development of the internationalization. The Internet of universal pushed the fly of electronic commerce, the network economy to go forward soon, the network marketing also therefore becomes new trend of the essential means and the business enterprise marketing that the business enterprise contends for the market. Win the small business enterprise to occupy the important position in the social economy of the country, but is the minority community again in some aspects, needing to be pay attention to particularly. This text learns the principle according to the network marketing, combining the country in the present condition of the small business enterprise, inquiry into our country to open a few problem that the exhibition network marketing face in the small business enterprise.