品牌商品价值的来源及形成

The Origin and Form of the Brand Commodity's Value

品牌对企业有重要的价值,这一点无庸质疑。一旦某一产品成为品牌商品,它将给企业带来超出无品牌产品销售的溢价收益。品牌价值源于品牌的资产价值,它的变化将直接增加或减少公司的货币价值,这一价值无疑是生产者的特殊劳动创造的。同时,品牌商品价值也源于市场,即消费者对品牌的认可、信赖与忠诚。品牌商品价值的形成是以前者为根基、二者相互作用的结果。

There is no doubt that a brand has an important value for an enterprise. Once some kind of product becomes a brand commedity,it will bring the enterprise more overflow benefit than an unknown or common product. The value of a brand originats from it＇s capital valuei~. It＇s change will bring more or less currency value directly to the corporate. This value is created by the producer＇s special labor undoubtedly. At the same time,the value of the brand commodity also originats from markets, that is, the consumer＇s acknowledge, trust, loyalty. The forming of the brand commodity＇s value results from the former and the interaction of both sides.