论模拟实训在营销策划课程教学中的运用

On Application of Simulating Training to Teaching Market Planning

本文首先论述了模拟实训与课堂讲授、案例教学法的异同;然后,从营销策划这门课程的特点出发,对模拟实训的组织与实施着重进行了论述。最后指出了模拟实训的局限。

This paper at first discusses differences between simulating training and lectures and cases studying, then, expounds how to organize and carriy out simulating training from traits of marketing planning. Finally, points out its limits.