黄金周“旅游规避”及对策探讨——2005年黄金周旅游市场动态分析启示

Tour Elusion in Gold Weeks and Countermeasures——Revelation from Dynamic Analysis on Tourism Market in Gold Weeks of Year 2005

面对黄金周期间的旅游压力和问题,是否选择长假旅游以及选择何种旅游形式成为公众关注的焦点。经历多年“黄金周”之后,公众在旅游观念、出游时间、出游地点等方面存在着与黄金周初期不同的特征,呈现出“旅游规避”现象。旅游者旅游消费的理性化、旅游理念更新以及心理因素等是产生“旅游规避”的原因。合理引导“旅游规避”不仅有利于维持黄金周旅游效应,而且可以开辟新的假日旅游需求点。这就需要旅游利益相关者采取措施,正确对待并引导黄金周“旅游规避”行为。

Facing the pressure and problems during the tours of ＂Gold Weeks＂, the public focuses on the concerns about whether to choose to travel during the long holiday and which type of tour to choose. Experiencing several ＂Gold Weeks＂ during the years, the public has different comprehension in travel concept, travel time, destination, etc. compared with the early days of previous ＂Gold Weeks＂, which now shows a phenomenon of ＂tour elusion＂. The rational tourism consumption, new tourism concept and psychological factors of tourists are the reasons for ＂tour elusion＂. To steer a reasonable ＂tour elusion＂ will not only maintain the effect of ＂Gold Week＂ tourism but also explore the new demand for holiday tourism. Therefore, relative departments of tourism should take actions to properly handle and steer the ＂tour elusion＂ in ＂Gold Weeks＂.