谈广告创意及方法

Try to Discuss the Thinking Process of Advertising Creation

广告具有大多数应用文所没有的任务－吸引读者，因此广告创意就需在遵循应用文构思规则的基础上，借鉴文学创作的一些思路和方法．广告创意不仅要为广告主体找到准确的定位，而且还要使广告最终所宣传的内容具有一定的个性和深度及生动引人的外在形式，这样才能获得消费者的注意和认可。

Advertising has an assignment of attracting readers. And then, the thinking process of advertising creation should use some methods of literary creation for reference, with the help of the regulatin of praitical writyng. Advertising creation not only make ad. subject have a accurate orientation, but also make the content have certain character depth and lively from to draw favour from consumers.