中华民族传统美德在企业危机公关中的应用

The Application of Chinese Traditional Virtue in the Work of Enterprise Public Relations in Crises

近年来,中国企业危机事件不断。在企业开展危机公关中,应充分应用融合于社会主义市场经济中的中华民族传统美德,使其所蕴含的为人处事的哲理为企业的危机公关工作提供启迪。

In recent years, there is an increasing number of crises in Chinese enterprises. Chinese traditional virtue integrated in socialist market economy should be fully applied to the work of enterprise public relations in crises whose philosophy of bearing oneself may give enlightenment to these enterprises.