试论广告英语语言的简约美

On the Conciseness of the English Language in Advertising

语言贵在简洁。广告英语语言也同样如此。简约美是广告英语语言艺术的显著特色,在现代社会中,广告英语语言的简洁美对英语广告的宣传力度和劝说效果至关重大。广告英语语言的简约美集中表现在词汇和句法两个主要方面。本文拟对此做进一步的探讨和研究,以期对广告英语的创作和对英语语言艺术美的研究有所裨益。

Conciseness is an essential factor to a language , so is the English language in advertising. Conciseness is the main feature of the advertising English. The author decides to give further analyses to the English language in advertising from the following two aspects ,lexical characteristics and syntax characteristics ,for the purpose of serving the creativity and research on the English advertisements