江苏省花卉种植户加入流通中介组织选择行为的实证研究

Choice behavior of entering the circulative intermediary organizations of flowers planters of Jiangsu Province: an empirical study

花卉流通中介组织是实现分散的花卉种植户进入市场的重要手段和形式,对实现花卉产销对接有重要作用。通过实地调研获得的第一手数据,分析江苏省花卉种植户加入流通中介组织的现状,并且建立二元选择模型,试图发现影响花卉种植户选择行为的因素。实证研究表明:花卉种植户对技术、信息需求程度、希望签订合同的程度、希望得到货款的确定性是影响农户选择的主要因素。

The circulative intermediary organization of flowers is very important medium that can realize the entrance into the market by the dispersible flowers planters, and also has a vital role in the production and marketing docking of the flowers planting. Through on-the-spot investigation and the first-hand data the paper establishes the Logit model. We analyze the present situation of flowers planters who enter the circulative intermediary organization of Jiangsu province. The real diagnosis research indicates that the factors as follows would affect the peasant household choices： the demand degree for technology and information, the flowers planters＇expectation of signing the contract, and also the definitude of obtaining the loans.