铁路多经物流企业建立动态联盟的博弈分析

Analysis on the Game Theory of Building Dynamic Union by Railway Diversified Logistics Enterprises

针对铁路多经物流企业存在的问题和面临的竞争,运用博弈论的方法,对铁路多经物流企业建立动态联盟的必要性进行分析。通过从区域维度对铁路多经物流企业在合作与否策略下的收益-成本进行博弈分析,得到原博弈模型和拓展博弈模型,指出铁路多经物流企业应通过联盟合作,在利益最大化的基础上,增强整体竞争力。

Focusing on the problems and competition existing in railway diversified logistics enterprises, the essay analyzes the necessity of building dynamic union by using game theory. The essay carries out the benefit-cost analysis with game theory under the cooperation strategy of railway diversified logistics enterprises from angle of regional dimension, then gets ordinary game theory model and the expanded game theory model, and points out that railway diversified logistics enterprises shall enhance their competitive forces on the basis of maximum profits through their union and cooperation.