民族村寨旅游开发的CCTV模式———以西双版纳“中缅第一寨”勐景来为例

CCTV:A mode of the development of ethnic village ——Taking Mengjinglai Village of Xishuangbanna An Example

民族旅游的开发是近年来旅游学术界和实践中争论较多的问题,主要围绕民族文化的保护与开发而展开。村寨旅游是民族旅游开发中一种主要的形式,本文在比较几种民族村寨开发模式的基础上,以“中缅第一寨”——勐景来的成功开发实践为案例分析,提出一种以保护开发为前提、公司起主导作用、有鲜明特色主题、村民普遍受益的多赢发展模式,即CCTV模式。

The development of ethnic village tourism in minority area is a hot issue in academic circle. that based on the conservancy and exploitation of national culture Ethnic village tourism is one of the most important forms. Compared with sever al exploitation modes, this paper analyzes a typic case： the successful development in Mengjinglai, then puts forward a new pattern——CCTV Mode. Its theme is mainly about that cultural conservancy is the precondition, company plays ruling function, the trait comes from a vivid theme, villagers benefit from the exploitation.