我国企业绿色营销现状初探

Discussion on the Present Situation of Green Marketing of Our Enterprises

本文主要阐述了我国企业绿色营销的发展现状,指出了现存的障碍并提出了相应的对策,阐明了在“世界经济一体化”和“可持续发展”的大环境下实施绿色营销的必然性。

This article mainly elaborated present development situation of green marketing of Chinese enterprises, pointed out the existing barriers, proposed the corresponding countermeasure, expounded the inevitability to carry out green marketing under the environment of ＂economics globalization＂ and ＂sustainable development＂.