摘要
20世纪初产生的街头篮球,以其独特的魅力及运动形式迅速发展起来,在其发展过程中运动营销发挥了特殊的作用,实现了借助运动形式达到营销的目的.
The Street Basketball, which was born in the early 1900s, has been developing rapidly with its unique attraction and style. During the course of its development, sport marketing has been playing a special role and realizing sales goal by sport.
出处
《成都大学学报（自然科学版）》
2006年第3期226-228,共3页
Journal of Chengdu University（Natural Science Edition）
关键词
三人篮球
街头篮球
运动营销
品牌
群体
three-player basketball
street basketball
sport marketing
brand
group
