摘要
综合性医学期刊若要在激烈的市场竞争中立于不败之地,必须走创建品牌之路。综合性医学期刊的品牌营建具体应从三个方面进行,即追求个性化策划;坚持“人才立刊”的原则;扩大期刊发行。
To secure victories in the competitive market, comprehensive medical periodicals need to have its own brand. It is suggested in the paper that the brand-building of comprehensive medical periodicals should proceed from three aspects： unique planning, talents exploitation, and promotion of periodical circulation.
出处
《武汉科技大学学报（社会科学版）》
2006年第5期24-25,35,共3页
Journal of Wuhan University of Science and Technology:Social Science Edition
关键词
综合性医学期刊
品牌建设
个性化策划
人才立刊
扩大发行量
comprehensive medical periodical
brand-building
unique planning
＂talents first＂ principle
promotion of circulation
