论期刊的外在资源开发

On the Exploitation of External Resources of Periodicals

期刊资源是期刊生存和发展的基础。要办好期刊,就离不开对期刊资源的开发。这是由期刊对其资源的需要和期刊资源的稀缺这一对矛盾所决定的。期刊资源按归属不同,可分为自有资源和外在资源。实践证明,开发外在资源,对于弥补自有资源的不足,壮大自己,减少办刊的困难,具有决定性的意义。实现外在资源的有效开发,必须遵循开发运作的要求和法则。

Resources determine the life of a periodical, and to grow, the periodical must rely on the exploitation of resources. The resources of the periodical fall into two categories, internal and external. It has been proved that the exploitation of external resources may make up for the insufficiency of internal resources and contribute to the growth of the periodical. However, the exploitation of external resources must follow certain procedures before it can be effective.