关于学术期刊发行量的一些思考

Contemplations on the Circulation of Academic Journal

发行量是反映期刊竞争实力的重要指标之一。要想扩大学术期刊的发行量,必须根据社会发展趋势,充分考虑学科发展方向及读者需求,确定刊物的读者群,树立为该群体服务的宗旨,合理调整刊物内容,推出多样化的出版方式,拓宽订刊渠道,以提高刊物发行量。

Circulation is an important index of competitiveness of a journal. To increase the circulation, the manager of the academic journal must study the social trend and the disciplinary development earnestly, have a clear idea of their potential readers, and adapt to the need of these readers. At the same time, they may diversify channels of journal distribution so that more readers can have access to the journal.