摘要
顾客价值创新品牌战略是从顾客的需求入手,不断开辟新的市场空间,提高品牌的竞争力。本文主要讨论如何运用顾客价值创新战略,对我国品牌实施战略管理来提升我国品牌的竞争力,以创造优异的顾客价值获取品牌竞争优势。
Band strategy based on the customer value innovation starts from the study of customer＇s demand and exploits the space of market gradually, and improves key competitiveness of brand. The thesis mainly talks about how to promote the brand competitiveness with custom value innovation strategy to manage the brand of our country, and create excellent customer value for obtaining the competition advantage of brands.
出处
《价值工程》
2006年第10期29-31,共3页
Value Engineering
关键词
顾客价值创新
品牌战略
核心竞争力
customer value innovation
brand strategy
key competitiveness
