摘要
定价策略是逆向供应链中的一个重要环节。本文基于一个制造商是领导者而一个零售商为跟随者的主从定价策略,建立了求解Stackelberg主从对策的利润优化模型。并运用遗传算法求解该模型。
The price decisions are the important link in the Reverse Supply Chain. In this paper, the profit optimization model is established to solve this Stackelberg game based on the price decision which the manufacturer is the leader and the retailer is the follower. At last, this paper apply Genetic Algorithm solving the optimization model.
出处
《价值工程》
2006年第10期49-51,共3页
Value Engineering
