摘要
企业顾客满意度是企业与顾客关系的集中体现,直接决定了企业竞争力的高低。以顾客满意度理论为基础,提出一般企业的顾客满意度指标体系,建立顾客满意度的人工神经网络评判模型并进行实证运算,可以实现对顾客满意度的科学评价与判断。
The enterprise custom satisfactory is the concentrated body of the relationship between the enterprise and the custom, and it directly determines the enterprise＇s competitive power. Based on the theories of CS, the custom satisfactory index system of the enterprise is put forward, and the artificial neural network ev.,duation model of custom satisfactory is established, carrying on the authentic proof operation, and realizing the science evaluation and judge to custom satisfactory.
出处
《价值工程》
2006年第10期89-91,共3页
Value Engineering
关键词
企业顾客满意度
指标体系
人工神经网络
custom satisfactory in enterprise
index system
artificial neural network
