从《读者》看西部经济欠发达地区传媒集团核心竞争力的培育

Cultivate the Core Competition of Media Groups in the Westem Area of Undeveloped Economy through Duzhe

地域文化的传播与交流拓展了整个民族的文化时间和文化空间,从而不可避免地拓展了这个民族生命存在的时空形态。本文从信息销售规律和传媒集团核心竞争力分析入手,在分析西部传媒集团在激烈的媒介市场竞争中所面临的困境的同时,以《读者》为个案,提出西部传媒在地域文化传承方面必须制定长期的发展战略,整合传媒资源,坚持“文化品位”,提升节目的“特色”和“内涵”,将传统思想文化和地域特色文化作为媒介集团核心竞争力加以培育和拓展,建立文化传播平台,在培育市场和受众群体中拓展栏目的生命空间,在继承与创新中走出西部传媒的发展新路。

The communication and exchange in the district culture broadened both the time and the space of the culture in the whole nation, which also broadened the space of being in the nation inevitably. The passage bases on the analyzing of the regularity to information selling and the core competition of media groups ,at the same time it tell the predicament that the western media is facing in the intense media markets, As《Duzhe》, the author comes up with the long project which is combing the media resources, insisting the cultural classes, promoting the feature and spirit in the program, regarding the district culture and traditional culture as the core competition of media groups to build and expand ,building the platform of cultural communication. Above all, with the rising media market and people, the efficient way is creating the cultural program which full of district feature.