利用需求分析三阶段实施中小型企业电子商务项目运作管理

Three Stages in Demand Analysis for SME's E-Business Project Management

目前,中小型企业对电子商务的需求越来越迫切,但由于种种原因,电子商务在实际中却未充分利用,究其原因主要是对电子商务项目管理的需求分析不足,从中小企业生命周期入手,以不同生命周期阶段对电子商务项目需求不同,提供一些可操作性的理论基础———掌握电子商务项目需求分析三阶段方法,正确实施中小企业电子商务项目管理。

Thongh many SMEs are heavily relying on e - business, they still fail to put into full use use mainly becanse of the insufficient demand analysis on e - business project management. This paper presents the 3 stages in demand analysis for SME ＇s e- business project management in accordance with the different stages of their lifecycles. Tkis proves of importance to them in case of implementing the effective e- business project maragement.