摘要
我国农业经过20多年的改革开放,农村经济得到了迅速发展,农产品供求关系发生了重大的变化,已由卖方市场转变为买方市场。基于此,农产品经营者必须组织差异化生产和营销,获取农产品差异化的生产途径及对农产品差异化的营销策略。这样,才能争取消费者并占领市场。
Over 20 - odd years reform and open - up, Chinese rural economy has obtained the rapid development. Great changes have occurred to the relationship between agricultural product supply and demand, which is transformed from seller market to buyer market. The paper analyzes the significance of agricultural product differentiation marketing strategy. It discusses the way of gaining agricultural product differentiation implementing differentiation marketing strategy.
出处
《商业研究》
北大核心
2006年第19期189-191,共3页
Commercial Research
关键词
农产品
差异化
营销策略
agricultural product
differentiation
marketing strategy
