摘要
近20年来,我国乡村旅游的迅猛发展以及在改变乡村贫困落后面貌中的巨大作用引起国家领导的高度重视。在国家“十一五”规划中将发展乡村旅游确定为解决三农问题的重要手段,因此乡村旅游的可持续发展至关重要。本文通过对北京郊区乡村旅游经营状况以及服务质量满意度的调查研究,指出制约乡村旅游深入发展的问题,并针对这些问题提出对乡村旅游深入研究的议题。
In the recent twenty years, rural tourism has been drawing the attention of the government leaders for its dramatic development and its role in alleviating the poverty situation in rural areas. Rural tourism is considered as a very important means in solving the three agriculture related issues in the national "Eleventh Five Year" Plan. For this reason, the sustainable development of rural tourism is very important. Based on the survey on the operational situation of Beijing rural tourism, the service quality and visitor satisfaction on rural tourism, this paper points out the problems that restrict the further development of rural tourism and suggests some issues with regard to rural tourism that needs further study.
出处
《旅游学刊》
CSSCI
北大核心
2006年第10期63-69,共7页
Tourism Tribune
关键词
乡村旅游
服务质量
满意度
市场主体
资源环境
rural tourism
service quality
satisfaction
mainstay of the market
resource environment