礼品包装设计的文化特征

Cultural Characteristic of Gift Packaging Design

礼品包装设计作为文化媒介,承载一个国家的民族文化精神,如社会意识形态、审美倾向、道德伦理、民俗风尚等,充分体现了包装的综合文化性。从传统文化、民间文化、审美文化、社会文化、流行文化等5个方面论述了礼品包装设计的文化特征和对其设计形式风格的影响和作用。

Gift packaging design as a medium incarnates adequately synthetical cultural characteristic of packaging, and is a carrier of national culture spirit, such as social ideology, aesthetic tendency, morality and ethic, folk custom, and fashion. The cultural characteristic of gift packaging design and its influence on design style were discussed from five aspects： traditional culture, folk culture, aesthetic culture, social culture, and fashionable culture.