营销时代报纸的广告版面设计

Design of advertisement layouts of newspapers in marketing era

21世纪的今天,广告已成为报纸发展的重要支柱,报纸以新闻为主,但也可根据新闻事件进行广告创作。要合理安排广告在报纸版面的位置,以达到各类广告的不同效果。报纸要根据自身性质和受众定位,同时还要创建自己的特色。广告版面受报纸整体风格的制约,要服从报纸的定位及整体风格。好的广告版面会给读者以深刻的印象,并能提高报纸的总体水平。

Today, advertisements play a significant role in the development of newspapers. The core of newspapers is news reports. But, advertisement creation can be performed according to news events. Thus, it is necessary to specify the positions of advertisement layouts in newspapers rationally so as to produce different effects for different advertisements. Newspapers should create their own characteristics according to their own features and their readers＇ orientation. Advertisement layouts are restricted by overall styles of newspapers, and they should comply with the orientation and whole styles of newspapers. Good advertisement layouts can make a deep impression on readers and improve the level of newsoaper.