西安市入境旅游市场分析研究

The Analysis and Research of the Xi'an Entry Tourist Market

以往对旅游市场的分类,主要都是依据市场学的规律,通过经验进行分类。这种经验式的分类难以从量上精确表达类与类之间的相似程度。本文采用多元统计分析中的聚类分析的方法,运用SPSS统计软件包,搜集西安近十几年的旅游统计数据,对西安入境旅游市场进行聚类分析。

In the past, the classification of the tourist market was all according to the law of marketing mainly, classifted through experience. It is difficult to show the difference between two classifications accurately which are the quantitive way and experience way. This article adopt the analysis method of cluster in the multiple statistical analysis, use SPSS to count software package, collect the near travel statistics for more than ten years of Xi＇an, carry on cluster＇s analysis to the entry tourist market of Xi＇an, have drawn some preliminary conclusions.