韩国影视剧的跨国传播对我国文化建设的启示

Enlightenment from the Multinational Dissemination of Korean Movies and Teleplays on Chinese Culture Construction

20世纪90年代中后期以来,并非代表欧美主流文化的韩国影视剧在我国屡掀热浪,并形成了耐人寻味的“韩流”现象。反思这一文化现象,可以得到许多对我国文化建设有益的启示:一是要注重挖掘电视传媒的经济资源;二是开展文化品牌的打造与传播;三是在跨文化交流中应保持文化自觉。

Korean movies and teleplays in spite of not belonging with the Euro-American main current culture have hit a winning streak and become the phenomenon of ＂ Korean current＂ that affords men for thought since the latter half of 1990＇s. Introspecting this cultural phenomenon, we can get a lot of beneficial enlightenment on the construction of our nation＇s cuhure. For one thing, we need pay attention to economic resources of television media; for another thing, need launch out on the forge and dissemination of our own cultural brand; for the third thing, keep ＂cultural consciousness＂ across multinational cultural interaction.