塑造林产品品牌的战略初探

The Preliminary Strategy of Molding Forestry Products Brand

在我国林产品生产经营中实施品牌战略具有重要的现实意义。文章从发展林产品的资源禀赋、产业化发展和固有品牌整合及市场需求等方面，探讨了当前林产品品牌战略实施的必要性和塑造林产品品牌的可行性，并提出塑造林产品品牌的策略建议。

Implementing the brand strategy in products has important realistic meanings on production and management of the forestry in our country. This article probes into the necessity of brand strategy implementation of present forestry products and moulds the feasibility of forestry products brand though putting forward strategy suggestions of molding products brand of forestry on it.