二手市场:打捞沉没的成本

Second-hand Markets: to Rescue the Sunken Costs

一位经济学教授在给学生授课时曾说,“成本就是你所放弃的东西。”用户也许会这样理解:当我买得一台工程机械因为种种原因不再想用时,我付出的成本从此将会沉没。而二手设备商则对成本有着不同的理解:成本不会沉没,关键看你如何打捞。

A professor of economics said' 'the cost is what you give up'. A user may think that 'when I do not want to use the constructon machine any more for some reason after I buy it, the cost I paid will be sunken.' However, the second-hand equipment dealers have different understanding, 'the cost will never be sunken, and the key is how you rescue it'.