基于用户行为分析的网站广告投放策略

Strategy of Putting Adv on the Specific Web Based on the Action of User

基于用户行为分析的思想,文章从用户在一段时间内的浏览日志中挖掘信息从而确定用户的个性爱好。根据这一点,人们在为对广告感兴趣的用户投放广告时,从眼前和长远的两方面出发,通过实验后发现用户的满意度确实有所提高,这样使得公司投放广告的命中率有所增加。

This passage gets the hobby of user from the log which records the surfing of a specific user during a period of time based on the idea of the action of user.According this point,when we put the adv for the user who is interested in the adv,through the experiments we find the fact that from the short and long points,the satisfied_level of our users is improved ,and we thus can improve the hit rate for our corporations.