男士美容护理品走势看好

Resplendent beauty-culture for men

近两年,男士美容化妆品的需求日益升温,基于对中国男性消费者消费潜力的认同和看好,各大化妆品品牌相继推出男士化妆品。从国际潮流来看,男士美容将会成为一种趋势;但在中国,男士美容还处在一个消费引导和启蒙阶段,市场也处在一个初级开发阶段。

In resent years, the needs for men＇s beauty-culture products get more and more calefactive based on the capability of Chinese men consumers, many cosmetic brands launched into the market specially formulated for men. The beauty-culture for men will become a trend from global development, but in China, men＇s beauty-culture is still in a stage of initiation and leading consumption, and the market is also in initial development stage.