论股份制商业银行的差异化营销

Discussion on the Differential Marketing of the Joint-stock Commercial Banks

股份制商业银行作为全国性的银行要想在金融市场竞争中取得胜利,就必须采取新的差异化营销。论述了差异化营销战略的发展、内涵及实施过程,说明该战略对我国股份制商业银行的指导意义。

The joint-stock commercial banks, being as the national banks, must adopt new differential marketing if they want to win in the financial market competitions. This paper expounds the development, connotation and implementation course of the differential marketing strategy, and illustrates the guiding significance of this strategy on Chinese joint-stock commercial banks.