从禽流感险看我国中小保险公司的差异化竞争策略

From the Bird Flu Insurance Looks at our Insurance Companies' Differences of the Competitive Strategy

随着禽流感疫情在全球范围内的蔓延,我国的中小保险公司首先出击,适时推出禽流感险,但该险种一经面市却受到了各方的置疑。利用波特的竞争优势理论分析中小保险公司的战略选择并提出解决问题的方案,这对中小保险公司而言,具有十分重要的指导意义。

With the bird flu epidemic in the context of the global spreading, small and medium-sized insurance companies first attack, releasing bird＇s flu insurance in good time, but by coming to the market,it has been doubted by everyone. Make use of Porter＇s theory of the strategic choice of small insurance company in the competitive advantage theories analysis and put forward a problem-solving project, this rightness of in small insurance company but speech, have very important instruction meaning.