大学生消费心理和行为的调查研究

An investigation into the consumption psychology and behaviour of college students

在问卷调查和个别访谈的基础上,对20世纪70年代至今的大学生的消费心理和消费行为进行了分析研究,总结了大学生消费经济来源、消费水平、消费结构和消费观念发展的特点,并从家庭、社会文化背景和大学生自身的社会心理特征等角度,分析了影响大学生消费心理和消费行为的基本原因,提出了引导大学生进行健康、合理、适度、科学地消费的对策。

On the basis of questionnaire and personal interview, this paper investigates and analyses the consumption psychology and behaviour of college students from the 1970s up to now an summarizes the economic source of consumption, consumption level, consumption structure and development of consumption concept of college students. It analyses the basic factors influencing their consumption psychology and behaviour form the perspectives of families, social and cultural background and their own social psychological characteristics and puts forward some countermeasures for guiding healthy, reasonable, proper and scientific consumption.