摘要
竞争情报的研究已成为企业界和学术界关注的热点,人们对竞争情报的理论研究和实践活动日益活跃。文章讨论了企业竞争情报的定义和工作流程,以及企业竞争情报的收集,并重点介绍了竞争情报收集的步骤、竞争情报源和收集方法。
The research of the competition information has already become the focus that business circles and academia have paid close attention to, people theoretical research and practice activity to the competition information are active day by day. This paper has discussed definition and workflow of enterprise＇s competition information, and the collection of enterprise＇s competition, and has introduced the step, competition information source and collection method where the competition information is collected especially.
出处
《农业图书情报学刊》
2006年第10期48-51,共4页
Journal of Library and Information Sciences in Agriculture
关键词
竞争情报
竞争情报收集
竞争情报源
competition information
collection of Enterprise＇s competition information
competition information source
