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国内外顾客价值实证研究评介

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摘要 价值的测量是顾客价值理论实证研究的一个突破点,但其还存有一定的局限性。我国对国内外顾客价值实证研究发现,它是21世纪获得差异化竞争优势的来源之一。对顾客价值的定量化和对顾客价值量表的开发以及对未来趋势实证研究,不仅能丰富顾客价值内涵,而且能为价值量表的开发提供基础,为企业实施顾客价值策略提供科学的决策依据。
作者 程鸣
机构地区 南京大学商学院
出处 《商业经济》 2006年第11期87-88,共2页 Business & Economy
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