区域旅游发展理论视角下的妈祖文化旅游资源开发研究

Research on the Development of Mazu Culture Tourist Resources in view of Region Tourism Development Theory

文化是人类一切行为的原动力。妈祖文化的挖掘和传播对于促进福建莆田地区乃至福建省旅游业的发展、促进祖国和平统一、促进世界和平与文化交流具有巨大的推动作用。本文从妈祖文化、妈祖文化旅游资源等主要概念入手,探讨妈祖文化旅游资源的形成与发展,提出以区域旅游发展理论为指导,加强妈祖文化旅游产品整合,塑造妈祖文化旅游产品的品牌。

The excavation and the spread of Mazu culture can promote the development of Putian tourism, even the development of Fujian tourism. It can also promote the peace and unity of China, world peace and the cultural exchange. On the basis of some main concepts, such as Mazu culture, Mazu culture tourist resources, this thesis discusses the formation and the development of Mazu culture tourist resources, puts forward to strengthen the conformity of Mazu culture tourist product and construct the brand of Mazu culture tourist product which is based on the region tourism development theory.