摘要
以户外广告的形式、内容、存在问题等为分析切入点,借鉴国内外户外广告管理的先进经验和做法,从公众利益和城市景观要求出发,研究完善城市户外广告设置规划,提出可操作性较强的户外广告设置指引,为户外广告管理提供具体的指导和依据,从而使户外广告逐步走向和谐化、美观化和有序化。
This article analyses and coordinates the forms, contents and problems of outdoor advertisement. Drawing on the advanced experience of outdoor advertisement from home and abroad, it studies and perfects the setting plan of outdoor advertisement, and also lodges some practical setting instructions to outdoor advertisement that are based on public interest and city landscape requirement. Moreover, this article provides outdoor advertisement administration with specific guidance and proof so as to make for harmonization, beautification, and regularization.
出处
《城市问题》
CSSCI
北大核心
2006年第6期70-74,78,共6页
Urban Problems
关键词
户外广告
规划
管理
outdoor advertisement
planning
administration
