品牌生态系统化的结构分析

The Structure Analysis of Brand Ecosystem Process

首先提出驱动品牌生态系统化的4种基本力量模型,然后对每种驱动作用力进行了具体分析,旨在阐释品牌竞争战略管理范围的扩展趋势,最后就可扩展的内容进行了初步探讨。

This paper puts forward four basic power models of promoting brand ecosystem process, and analyzes each promoting power,in order to express necessary extension about the scope of brand competitive and strategic management. At last, it discusses initially on extension content.