中外石油物探技术发展与营销战略分析

DISCUSSION ON THE DEVELOPMENT AND SALES STRATEGY FOR PETROLEUM PHYSICAL EXPLORATION TECHNIQUES BOTH AT HOME AND ABROAD

1986年油价暴跌后,导致石油公司的利润锐减。为了规避油价波动带来的风险,自此石油公司不得不进行大范围结构重组和战略调整。随着石油公司的研发工作和非核心业务向石油技术服务公司转移,石油物探公司在服务范围、经营领域、服务功能以及合同模式都出现了质的变化,进而深刻地改变了石油公司与石油物探公司的关系。文章总结了石油物探市场过去10年的重大变化,分析了有关石油物探公司各自的战略定位,得出在新型的服务模式下,物探公司应着重发挥其先进技术的研发能力,并配合先进的市场营销手段以开拓新的市场。

The slump of oil price in 1986 resulted in the sharp fall of the profit for oil companies. Since then oil companies have to carry out the structure reorganization and adjust their development strategy in order to survive from the risk by the oil prices fluctuation. Along with the study works and non-nuclear services turned to technical services, oil physical exploration companies have altered a lot in many ways such as services area, dealing-in fields, service function, and contract pattern, thus to change the relationship between oil companies and oil physical exploration companies. It is summed up the great changes in oil physical exploration market during the past 10 years. It is also analyzed oil physical exploration companies have their own individual orientation of strategy. It is resulted that under the new service mode oil physical exploration companies should try to develop a new market by taking full advantage of their advanced technical study abilities, and meanwhile by trying every sales means.